Terms of reference

APPRENTICESHIP AMBASSADORS NETWORK

Aims

· to champion Apprenticeships to employers of all sizes with the aim of increasing Apprenticeship take-up, particularly in sectors of poor penetration and to help promote diversity/equal opportunities.

· to advise and help employers in improving Apprenticeship outcomes.

· to provide feedback to Government, the Learning and Skills Council (LSC) and the Sector Skills Development Agency on issues which affect the quality and effectiveness of Apprenticeships and to flag up any other policy issues which require further exploration.

Specific activities

· being pro-active in promoting Apprenticeships within their own organisations and supply chains (where appropriate).

· providing advice and support to organisations seeking to establish Apprenticeships.

· playing a particular role in promoting and advising on diversity in gender, ethnicity and disability.

· participating in a small number of conferences each year and potentially take an active role in relevant sector seminars.

· working with priority sectors to increase participation through presentations, business breakfasts etc.

· providing case study material to the LSC and Skills for Business Network for inclusion in marketing and information material.

· participating in ad hoc feedback activities (eg questionnaires, private meetings, focus groups) to inform policy developments, PR campaigns etc.

· participating in Apprenticeship award ceremonies and PR activities, including media interviews.